The product development process can feel like a puzzle. Drawing a map from an idea to the finished product isn’t always easy, but that’s where the Stage-Gate product development method comes in. This clearly defined process can keep your team aligned and on track to creating a quality finished product. But what is it, exactly, and how does it work? Let’s take a closer look.
What is Stage Gate?
Stage-Gate is a model of project management that lends itself well to manufacturing and product development. Think of it as a roadmap of the development process. The model consists of five essential stages and four “gates” that serve as checkpoints throughout the process.
During each stage, project teams produce and review one or more deliverables at each gate before the next stage begins. Each stage provides the basis for the next, moving the project along in a clear, linear structure.
Stage Gate vs. Phase Gate
You might see this method referred to as either “Stage-Gate” or “Phase-Gate.” Both terms refer to the same process. Some businesses prefer one term over the other, but if you understand the phase-gate process, then you already know how stage-gate works.
What is the Stage-Gate Methodology or Process?
As one of the most popular project management techniques, the process is fairly easy to follow. There are five phases in the Stage-Gate process, separated by the four check-in gates.
- Discovery & Scoping. The organization forms the initial project idea.
- Business Case & Concept: A project leader creates and presents a business case.
- Development: The project is underway, and the product is being designed and created.
- Testing: The prototype gets tested and refined.
- Launch: The team delivers the final product to the client or sends it to the market.
Each of these phases gets separated by one of four check-in gates:
- Management and stakeholder approval
- Business plan creation
- Prototype creation
- Final product approval
Let’s see what it looks like when all of this comes together:
The names of these stages can change depending on your sector or the scope of a project, but the overall idea remains the same.
Key Benefits of Stage-Gate Product Development
The stage and gate product development method provides some key benefits for businesses looking to streamline their processes. If you are not already using this method for organizing projects, here are some reasons you may want to start:
Clear and Decisive Structure
The five stages are unambiguous and straightforward. Each stage has a defined end goal with a deliverable that’s simple to share and review. When everyone knows the flow of a project, it’s easier to keep the team on track toward a shared goal.
Versatile and Adaptable
The Stage-Gate method can adapt to various product types and team structures. It can also be easily integrated with existing development methods and offers further areas for improvement.
Ensures Continued Viability of the Project
The four gates in the stage gate process allow opportunities for reflection and review. Because each stage has defined deliverables, decision-makers can get an idea of the direction and health of the project before investing more time and resources. These checkpoints can also improve confidence in a project by demonstrating its viability at each step.
Stage-Gate Process Best Practices to Know
While the process is fairly straightforward, there are some things to keep in mind so you and your team can get the most out of the Stage-Gate product development method.
- Collaboration and Communication: Keep your team connected and avoid getting siloed by prioritizing transparency.
- Effective Gate Reviews: The gates in the Stage-Gate method serve as opportunities for quality control and review. The gates should be relevant and impactful for your project.
- Client Focus: At every step of the process, keep the customer in mind. Having a final product that your team is proud to deliver to the client is the ultimate goal.
Leverage Purpose-Built Software in the Stage-Gate Review Process
Implementing Stage-Gate methodology for your business can provide an efficient, guided method for you to tackle the most important projects for your business. Having the right software to plan, track, and review each phase of strategic product development makes a world of difference.
Sciforma gives you all the tools you need to chart a path to success in one intuitive software platform. Compare the health of projects, manage timelines, and make informed decisions with detailed, relevant information at your fingertips. Make your data work for you. Request a demo today.
