London (November 5, 2024) – Sciforma, a leader in Project and Portfolio Management (PPM) software, is excited to announce the appointment of Lauren Smith as its new Chief Marketing Officer (CMO). With over 15 years of extensive marketing experience across industries such as SaaS, BFSI, and media, Lauren brings a wealth of leadership and expertise to Sciforma’s global marketing initiatives.
In her new role, Lauren will oversee Sciforma’s global marketing team and report directly to CEO Doug Braun. She will drive efforts to enhance brand visibility, strengthen customer engagement, and align Sciforma’s marketing strategies with overall business objectives. Lauren’s work will play a crucial role in fostering collaboration across key departments, including Sales, Customer Success, and Product.
Lauren Smith shared her thoughts on joining Sciforma:
“The PPM industry presents a dynamic landscape of opportunity. What excites me most is the chance to leverage my experience across SaaS and other fast-paced sectors to drive meaningful impact for businesses. Sciforma’s strong product offering and customer focus are key to enabling our clients to navigate complex challenges and scale their operations with confidence“
Doug Braun, CEO of Sciforma, commented on her appointment:, “Lauren’s deep experience across multiple industries, especially SaaS, positions her perfectly to drive our marketing strategy forward. Her vision and expertise will help shape Sciforma’s brand and customer relationships as we continue our global expansion.”
Lauren’s proven track record in diverse industries will be invaluable in supporting Sciforma’s mission to empower PMOs and help businesses achieve transformation.
About Sciforma PPM
Sciforma is one of the leading providers of Portfolio & Project Management (PPM) software, delivering solutions to more than a quarter million users worldwide for over 30 years. Boasting PPM, SPM, and CWM capabilities, Sciforma’s solution helps teams plan and deliver on strategic initiatives by making data-driven decisions about their project portfolios, resources, and strategic goals. All in one collaborative, customizable platform.
The company stands out from its competitors by providing the optimal balance of usability and robust functionality, as well as project team and executive-level portfolio management for solving challenges with strategic communication, planning, tracking, execution, and more. In recent years, Sciforma PPM merged with One2Team (2021) and KeyedIn (2023), thereby reinforcing its SPM/PPM capabilities.
For more information, visit sciforma.com. Follow us on LinkedIn.
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