The failure rate of new product launches across industries is estimated at over 40%*. How to improve new product innovation?

*Mckinsey & Company – How to make sure your next product or service launch drives growth – October 13, 2017 | Article on new product innovation

What to expect from this eBook about :

  • Discover key insights on new product innovation as a business challenge
  • Explore the 4 main causes of failure in new product innovation
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  • Learn from a concrete case study on new product innovation: the faster innovation of the Bel Group

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